English
Shqip
Digital Marketing Training
Level: Basic to Intermediate
Duration: 40 Hours
Course Overview
This practical training programme equips participants with the knowledge and skills needed to develop and implement effective digital marketing strategies. The course covers key areas including digital marketing fundamentals, content marketing, artificial intelligence (AI) for marketing, SEO, Meta advertising, and digital analytics.
Participants will gain hands-on experience with relevant digital marketing tools and platforms, work on practical business cases, and apply their knowledge to real-world marketing challenges. The training is designed to support SMEs, educational institutions, and public sector organizations in improving their digital presence, reaching target audiences, and supporting digital transformation initiatives.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand key digital marketing concepts, principles, and channels.
- Develop effective content marketing strategies aligned with business objectives.
- Use AI tools to support marketing activities, content creation, and productivity.
- Apply fundamental SEO techniques to improve online visibility.
- Create and manage basic Meta advertising campaigns.
- Use digital analytics tools to monitor performance and make data-informed decisions.
- Apply digital marketing tools and strategies to practical business challenges.
- Develop and present a final digital marketing project.
Course Modules
- Digital Marketing Fundamentals: Core digital marketing concepts, principles, channels, tools and platforms, practical exercises, business case studies, and individual or group assignments.
- Content Marketing Strategy: Content planning and strategy, audience targeting, content creation, distribution channels, practical exercises, business case studies, tools and platforms, and individual or group assignments.
- AI for Marketing: Fundamentals of AI in marketing, hands-on exercises and labs, content creation and optimization, practical use cases, business case studies, and individual or group assignments.
- SEO Fundamentals: Search engine optimization principles, hands-on exercises and labs, business case studies, tools and platforms, and individual or group assignments.
- Meta Ads and Campaigns: Introduction to Meta advertising, hands-on exercises and labs, business case studies, tools and platforms, and individual or group assignments.
- Analytics and Final Project: Digital marketing analytics fundamentals, hands-on exercises and labs, business case studies, tools and platforms, and individual or group assignments.
Methodology
The training follows a practical and interactive approach:
- 50% practical work and hands-on exercises
- 30% interactive instruction
- 20% discussions and business case studies
Assessment
Participants will be assessed based on:
- 20% Participation
- 30% Practical assignments
- 50% Final project
Certification
A Certificate of Completion will be awarded to participants who attend at least 80% of the training sessions and successfully complete the final project.
Prerequisites
Participants should have basic digital literacy, internet navigation skills, and basic experience using computers and online tools.
Participation in the project's training programmes is free of charge for the selected beneficiaries.
E-Commerce and Website Management (WordPress)
Level: Basic to Intermediate
Duration: 40 Hours
Course Overview
This practical training programme equips participants with the skills needed to create, manage, and optimize professional websites and e-commerce stores using WordPress and WooCommerce. The course covers essential topics including website development, content management, online business models, SEO, and digital sales processes.
Participants will gain hands-on experience with key digital tools such as WordPress, WooCommerce, Elementor, Yoast SEO, Google Analytics, Google Search Console, and Canva, enabling them to launch and maintain effective online platforms.
Learning Outcomes
By the end of the course, participants will be able to:
- Understand key e-commerce models and digital sales processes.
- Build and configure professional WordPress websites.
- Create and manage WooCommerce online stores.
- Develop and publish effective website content.
- Apply SEO best practices and optimize website performance.
- Maintain and secure websites.
Course Modules
- Introduction to E-Commerce: Business models, customer journey, online marketplaces, and digital sales processes.
- WordPress Installation and Setup: Hosting, domains, themes, plugins, and website configuration.
- Website Design and Content Management: Pages, menus, media, content strategy, and user experience.
- WooCommerce Store Management: Products, payments, shipping, orders, and customer accounts.
- SEO and Website Optimization: Keywords, metadata, site performance, and mobile optimization.
- Final Website Project: Development and presentation of a complete business website or e-commerce store.
Prerequisites
Participants should have basic digital literacy, internet navigation skills, and basic file management skills.
Participation in the project's training programmes is free of charge for the selected beneficiaries.
Needs Assessment Survey
Help us understand your business needs and current level of digital development.
By completing this Needs Assessment Survey, you will support us in identifying opportunities to improve your efficiency, competitiveness, and digital transformation.
Take a few minutes to share your insights!
Public Call
Do you want to increase your level of digital maturity, competitiveness, and efficiency?
Contact us!
Fill out the application form here!
Click Here to read the file for more information.
DIG-4K
Who We Are ?
DIG-4K is a one-stop shop established to support entrepreneurs from various sectors and to enhance the digital maturity of enterprises.
The consortium members have developed services structured in four categories, which will be free of charge for end users (enterprises and the public sector), with the goal of promoting improvements in business and production processes.
DIG-4K
DIG-4K Consortium Members
What kind of services does EDIH DIG-4K offer to users?
Users can benefit from the following types of EDIH DIG-4K services:
Pre-investment testing
Support for implementing testing and experimentation activities with digital products and services planned for development before starting the investment.
Skills development and training
Education, training, and preparation in digital skills, business development, process optimization, etc.
Support for access to financial resources
Advisory services for identifying funding sources.
Networking and strengthening the innovation ecosystem
Promotion of innovation and consulting activities, as well as knowledge exchange between consortium members and service users.
DIG-4K
How to apply?
The public call for the provision of EDIH DIG-4K services is open from April 30, 2025, to May 30, 2025, or until the funds are fully used.
Applications for the public call must be submitted as follows: The application form must be filled out electronically at the link.
If your application is accepted for further review, you will be requested to send the necessary documents to the email address: [email protected]
DIG-4K will regularly publish news and additional information about the services and how to use them on its website.